2023年,森林故事品牌焕然一新,由佈思設計的張志超設計師主導,致力於LOGO設計及全面品牌形象的重新定位。
從最初的概念發想,經過深入的討論,一直到細節的精心調整,Nick設計師的專業和細心服務貫穿始終,確保每一步都是完美而細緻的。
最終,品牌選擇沉穩低調的色系,成為森林故事的代表色彩,凸顯品牌的穩健和深度。全新的品牌形象以三本書組成的「森」字為核心,寓意著這是一片充滿知識的森林,品牌定位為「知識之森」。
「我們用故事描繪森林,以科學分享森林故事。」
這次改變不僅僅是視覺上的更新,更是對品牌理念的深刻轉變。
森林故事不再只是一個品牌,而是一個引領知識風潮、提供深度體驗的象徵。
In 2023, the ForeStory brand underwent a transformative redesign led by designer Nick, focusing on logo design and a comprehensive repositioning of the brand's identity.
From the initial conceptualization, through in-depth discussions, to meticulous adjustments in every detail, designer Nick's professionalism and careful service were consistently present, ensuring that each step was perfect and refined.
Ultimately, the brand opted for a subdued and understated color palette, becoming the representative colors of Forest Tales, highlighting the brand's stability and depth. The new brand identity revolves around the character "森" (forest), composed of three books, symbolizing a forest full of knowledge. The brand is positioned as the "Knowledge of Forest."
"We depict the ForeStory through stories, sharing ForeStory of scientific narratives"
This transformation is not merely a visual update; it signifies a profound shift in the brand's philosophy. Forest Tales is no longer just a brand but a symbol that leads the trend of knowledge, offering a symbol of profound experiences.